Digital Marketing is an extended option to the classic marketing and is a regular feature of the marketing tools these days. Everybody is online 24/7 and it’s no longer an option to spread news via print media only. Digitalization also offers some new options for marketeers like using Social Media channels for distribution or effective content-marketing. A big advantage of digital marketing are flexibility, that it’s cutting costs, that it’s always up to date and creates a high emotional activation of the target group.
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